Due to COVID-19, the Bolivian economy was seriously affected and, in particular, informal trade. Many micro and small enterprises had to close and, at this moment of economy reactivation, the entrepreneurs do not have access to free and safe channels to offer and sell their products. Most of them just have the traditional channel (F2F or knocking doors) and, with the new possible quarantine, they will not be able to sell their products. The aim of this project is to give the chance of a new digital channel to these entrepreneurs, with the objective of promoting and sell their products. To do that, a mobile app called “Mono” will be created which will enable all entrepreneurs who offer different products and services to generate their own resources through the app and remove intermediaries between the producer and the final customer.
Digital marketing channel for entrepreneurs in Cochabamba, Bolivia
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Huellas y Futuro / https://www.huellasyfuturo.org/en/